We all know wine is good for your heart, but who knew it also helps your looks? Turns out drinking wine makes you “feel” more attractive, according to a May 2012 research study.
The study earned its authors an IG Nobel Prize (given by Harvard to those who do research on off-the-wall subjects).
Titled “Beauty is in the Eye of the Beer Holder”, the study shows that alcohol consumption improves our self-perception, so if you are feeling in need of a attractiveness boost, without injections or stitches, come on down to the winery and then spend the night at the hotel.
For more details on the study check out: http://www.wine-searcher.com/m/2013/09/ig-nobel-prize-wine-attractive-grenoble
Pay attention to the other recent IG Noble winners. Their work is, well, amazing.
–Claudio
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