It’s all in the details. So often it is the small things that set something apart, whether that’s a hotel, a restaurant, a shop, etc. Some of the best, most loved hotels make the effort to speak to their target.
Take the Hard Rock Hotel in San Diego, for example. They offer free music downloads – surely a major perk to any music lover! Their rooftop bar comes complete with a DJ at night and their spa services include the “Ironman” and “Sexy Back” – homages to popular songs.
A standard room at the Disneyland Hotel includes creative details to speak to their target audience: families. The walls behind the beds feature wood-carved images of the iconic Sleeping Beauty’s castle. With the flick of a switch, they twinkle with lights and play “When You Wish Upon a Star” to lull the littles to sleep after a long day at the park.
The Wynn Tower Suites in Las Vegas speaks to the high rollers it houses with luxury permeating every service and amenity on site, from high-end shopping, multiple pools, spas and golf, to some of the finest dining in the city.
When it comes to Ponte Vineyard Inn, the details are definitely geared towards the wine lover. Upon check in, guests are given a welcome glass of sparkling wine. The art in the lobby and rooms are those portraits and paintings found on Ponte Winery’s classic wine labels. The hotel itself is surrounded by vineyards, with three wineries within walking distance, making a day of wine tasting simple. The sundry shop has plenty of wines on hand, and each room and suite comes equipped with corkscrews, ice buckets and wine glasses. Each dish on the menu at Bouquet Restaurant is amazing in its own right, but is created with a glass of wine in mind.
Each detail is deliberately placed with one thing in mind: to give our guests a relaxing stay in the country. We want them to experience beauty, great service, comfort, and, of course, great wine…isn’t that part obvious?